To Bundle or Unbundle Nintendo Wii Sports
The Nintendo Wii has grown increasingly more popular since its launch December of 2006. Will was first conceptualized at the prestigous E3 press conference in 2004. Than it was finally given a sneak peak at the 2005 E3. At that time Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.
Nintendo Wii Sports bundle hit the USA November of 2006. It is still selling like hotcakes. Folks young and old are falling in love with this amazingly fun Nintendo Wii Sports Bundle. When it debuted during 2006 E3, Nintendo Wii was given Best Hardware and Best of Show Awards from the Game Critics Awards. No matter where you look if you pick up a copy of any gaming magazine worth its salt you will find that it is also hailing the Wii as the game console breakthrough. Wii is the game that got an Emmy from The National Academy of Television Arts and Sciences for Game Controller Innovation.
What makes Wii So Popular? This is a question begging to be answered by the gaming marketing companies of the competition. Why is Wii so incredibly popular? We need to ask ourselves what does Wii have that PS3 and XBOX360 ain’t got? What drives the loyal Wii fan base?
It begins with our media mavens complaining about how our kids are getting fatter and rounder sitting at the computer chatting or playing video games. In a moment of genius, Nintendo came up with its revolutionary gaming console that is now Wii. So in addition to unwitting addressing the dilemma of our kids being couch potatoes, Nintendo Wii provided interactive gaming that allows the player to feel like he or she is in the game.
The driving force behind the rise of the Wii and its popularity is the Nintendo Wii Sports Bundle. Wii consoles are sold together with 5 cool sports games. With Wii you can really express yourself when you play the Wii.
Unfortunately we’ve been seeing some analysts propose that the Nintendo Wii Sports be unbundled. Why you may ask? Well their line of reasoning revolves around the suggestion that if you break the Nintendo Wii sports bundle the price of the console itself which is currently $249 can be lowered to $199 to make it “more affordable”. In addition the analyst is insinuating that the Nintendo Wii Sports bundle sales are heading for a decline and that if it is unbundled then it should grow strong again by 2009.
First of all Wii’s popularity is due to the fact that it is being sold as a bundle. Second, how can the Nintendo Wii Sports Bundle be heading into decline when, even as we speak, Nintendo is scrambling to fill in all the orders. The demand is exceeding the available supply albeit the 1.8 million consoles Nintendo is shelling out a month.
Lastly Nintendo Wii Sports bundle is so popular not only with the younger demographics but also the older ones. Some people are even saying that they don’t buy any other games after purchasing a Nintendo Wii sports bundle. Why mess with a good thing, when people are perfectly happy with the Nintendo Wii sports Bundle just as it is?
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